You better bring a tissue box

Because this ad is the most moving ad I have ever seen.

Feel free to post more brilliantly done ads.

 

Oh man, wasn't expecting that. Sort of lol'd though.

[video=youtube;UOLLhMnTfZY]http://www.youtube.com/watch?v=UOLLhMnTfZY[/video]

 

I cried.... so hard. Tried not to but....I just lost it....

and then that made me feel better.

 

I don't see how life insurance would help that story in the slightest.

 

Well although money is no substitute for what the man wanted to do, if/when he got life insuarance he was effectively letting his son know that regardless of his own agression he did care, as opposed to hating his son and not making things easier.
But yes, the worst part of the ad is when its announced as a life insuarance ad.

 

Now as an anti-cellphone-driving advertisement, or as an anti-drink-driving advertisement, it'd be brutally effective.

 

I jumped when he hit the bus.

God, things like that scare me.