This always bugged me. Why the hell did all the old Playstation commercials have a voice of a guy saying "Chum". What the hell does that have to do with Playstation?
Just so you all know. This is the "chum" im talking about. http://www.youtube.com/watch?v=CDAZzQA0fpQ Right after the Square enix logo
Clearly the creators of the commercial were against the Playstation 2, and were implying that it was equivalent to discarded fish guts and blood, which is the alternate definition for "chum" and what is used to lure sharks in for fishing.
A noise that sounds like chum. =] Either that or we have found the biggest shark-fishing fans in the world.