how important are brand names to you? for me it depends on what i'm shopping for. i personally think that brand name clothing is overrated and yet i still get it occasionally. for other products that are meant to last longer than clothing, i always go for the best brand names i can. for food, it's not that important, especially when i'm shopping for cereal and it's obvious that the cheaper brand is identical to the more expensive brands. how bout you guys? how important are brand names for you when you go shopping for stuff?
