Wow..to say the least this is an interesting investment, I do seem interested in it - and for that sort of price who wouldn't? it's a step in the right direction from my perspective.
This seems like a weird buy to me, but from what you've said it seems they're mostly leaving the employees/business alone, which I tend to favor when companies are bought out (for obvious reasons). I do think an Amazon console could be quite successful, not really as a competitor for the PS4, XBONE, and Wii U, but for people looking to buy... a Roku, or something, and who would like to play some games. That said, $300 is overpriced for that, imo, especially considering the Ouya is $99.
Such a strange business for Amazon to buy into. Not like it correlates too much with their sales of games, since most sales of games would still come from third parties, like Ubi, EA, Sony, MS, etc. A console, is such a strange idea. Then again, if they've invested in drone delivery technology, anything is possible. I can't wait to see what madness this is. I think they're trying to rival Coca Cola with taking over the world.