I don't know about this guy, except I'm already starting to hate him for some reason. http://www.mcvuk.com/news/29071/Square-Enix-Sony-needs-to-define-PS3
The Nerve of that guy! and Square Enix makes more games for Sony than the other 2 consoles so Dissin the Ps3 is not a good idea... (+ he's CEO of Square so it goes Double for him!)
Eh the PS2 last generation was just a bit of everthing that appealed to hardcore and casual gamers. And I guess Sony are doing the same this time, but with the price, it is shutting out the casual gamers quite a bit.
Actually what he's really saying is that the PS3's Marketing campaign, Sony isn't really defining PS3 that way, this summary of the interview totally brings out the wrong point. Yoichi is talking about their campaign. For Wii the way Nintendo is doing their campaign they are showing it as a toy. There's always at least one or two commercials that does not focus more on what you can do with the Wii. I mean when Wii first came out over half of a game trailer or commercial would focus on people having fun with the Wii then what the game was like, now they're focusing on the game more. But with many things Nintendo is trying to produce such as gadgets for the Wiimote ect, it is being advertised as a toy that can play games. It's a game console yeah, but a toy at the same time. Sony is another problem as well, they show their games yes but times you'll see it's more on the hardware then the software. Then suddenly it's the software and not the hardware. PS3's received a lot of mix campaigning. It's not really featuring what the PS3 actually is, and more like what the PS3 can do, this is another true fact, and considering what the gamers are doing yeah. Microsoft on the other hand has been showing nothing but games and in some occasion movies. Though they know how to appeal to the American audience, not the Japanese audience as much but mostly the American audience. They show what people want to see, and they just cut down to the chase. Yes it was a bit off from the start, the system is still a bit off but Microsoft as far as I know is nearly reaching it's peek unless they do release a much better version of the 360. Which I think is sitll a rumor. Either way, as a customer I have to say yeah Microsoft knows how to campaign their game as a machine. PS3 got a new campaign team recently and sadly this new team for advertising the PS3 has been advertising it wrong, even with interviews they aren't getting across to the PS3 as a game machine. Sony's problem here is that it seems they know the audience knows that the PS3 is a game machine so they don't need to stress that fact, but that's where they're wrong. They need to show that fact, high rated games for the PS3 are selling low because there's not a lot of real PS3 owners, A.K.A not buying it just because it's blu-ray. So let' s use Rachet and Clank and instant classic game right there hitting the PS3, doesn't sell as good as it can because not a lot of owners. If this game hit the 360, Wii, or PS2 it would have sold a lot especially on the PS2 considering how great the campaigning was. PS3 still needs it's potentials unlock, they haven't finished fully developing software that can allow developers to utilize the full potential of the PS3 as well as make developing games easier, and more interactive, but before they begin working on developing tools for the PS3, they should worry about campaigning it the right way. Wii I can't say much for, it hasn't lost everything but it's not going to gain much either, it looks like something you're gonna have fun with for so long until something better comes. They just need more games for the hardcore audience, but they have definitely shown improvement on their developing tools. DBZ Tenkaichi 3 being a good example of that. The amount of new ways of using the Wii controls in this game showed that we're going to be looking at a new generation of ways of seeing the Wiimote used this year by other games. Though if they can focus more on the games that appeal to fit with these new motions that will be great. Though if I was Nintendo I'll say stop adding add-ons to the Wii, let NYKO do that one, they know how to do it right. Anyways the CEO of Square wasn't saying anything about disliking the PS3, he just doesn't really like their current campaigning method.
I've seen a PS3 commercial that didn't really make sense, and then I saw one that did make sense, but they just get weirder and weirder, I've seen lots of DS and Wii comercials though. For the Wii can't they just stop putting PS2 games on the Wii? I want them to create new games, not ones that people have played before, it's hard knowing that they put the developers always put the Wii in the PS2/DS/PSP section of gaming and give the Wii PS2 Graphics or even downgrade them. I can't really say anything about Xbox 360 since I've never seen a commercial of them but I do know it's aimed at Hardcore gamers while the Wii is aimed at people new at games or something like that.
why is he dissing the ps3? sony gets mroe se games anyways. the other 2 consoles have almost no se games
