From my usual site: So yeah, you'll remember me saying before that there were three movies due anyway, but I figure this is new good information that deserved it's own thread since I last mentioned this in the series thread which may cause confusion, and this just makes it easier to find.
I still don't get why they're turning Madoka Magica into such a cash cow. Sure the original series was good, great even, but there's no need for any of the extra side stuff. The series isn't even two years old and we've already got several manga series, three movies and a PSP game. Considering the content of the series itself, this just leaves me scratching my head. There's not really anything that can be added to the story and alternate universe stories will just do the same thing as the original.